Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?"by Copyright 2003http://www.homebizjunction.comWatch out - if you do, you're showing your "Internet Age!"I am, of course, referring to the now infamous "Cookie Cutter"marketing program which was all over the internet when I firstbegan exploring the online business world (circa mid-1999).If you have no idea what I'm referring to, then you can consider yourself a relative newbie to the internet. I bringup Cookie Cutter as an example of how things can change sodramatically online in such a relatively short period of time.No kidding - if you were at all involved in the businessopportunity area of the internet at that time, you willdefinitely remember those "cc-pages" - they were EVERYWHERE!What I remember most vividly about Cookie Cutter was the ubiquitous ad headline that invariably heralded an invitation to investigate this program."THIS DUMB LITTLE AD Can Put $200 in cash in your mailbox...EVERYDAY!" It was followed by an ad that almost always read exactly thesame way -========== This little cookie cutter spits out $20 checks... It's a 3-part automated system, consisting of a KILLER
classified ad, a powerful one page sales letter delivered by autoresponder, and a QUALITY product, delivered to
your customer by the company. You can set up today...and actually be getting checks
mailed to you tomorrow. For complete details, send a blank email to: mailto: xxx@someautoresponder.com or visit my web site: http://www.cc-pages/vips/MembersName/index.htm==========The sales copy was misleading in the sense that what you learned only AFTER you sent in your $20 was that inorder to implement the system you needed to purchase additional items.
Those who were fortunate enough to get in early no doubtmade some money with the program - but no one made MOREmoney than its originator, Gary White.When I decided to write this article, I did some researchon Cookie Cutter, and what I discovered was intriguing.For example, I did a Google search on the term "CookieCutter" and I had to go to Page 4 before I found anyreference to it whatsoever. It was actually a link toa disclaimer put on the "Beginner's Central" website thatwas used in Cookie Cutter's Bootcamp product.http://www.northernwebs.com/bc/Another search on "Gary White" found nothing to referencethe once-famous originator of the Cookie Cutter programin the first ten pages. I chose not to go any further.But then I did a search on "This Dumb Little Ad" -THAT got some results. Never underestimate the power ofa unique headline.Naturally that led me to many pages which were no longeractive. This prompted me to do a WHOIS search on thedomain name of the duplicated pages that were used inthe program.Many of you will be interested in learning that the domainname cc-pages.com expired on March 5 of this year.
Looks like Gary White is out of business. I do recall that he tried to parlay his success with Cookie Cutter into a similar program, but apparently he was unsuccessful.By that time, most everyone had caught on..
Possibilities: The Point of Sale Industry Global Markets and Players
Boston, MA (ContentDesk) July 16, 2004 -- The world is rapidly shifting from cash and checks to electronic payments.
POS terminals, as the interface between the consumer and the banking networks, are at the core of the movement.
Prior Mercator Advisory Group research investigated a variety of technologies driving the evolution of the black box at the checkout such as IP enablement, Contactless Cards, and RFID Tags.
This report delves into the Global marketplace for POS Terminals and analyzes the regions and vendors that are implementing changes that are radically altering the shape of retail payments.Nick Holland, Director of the Emerging Technologies Advisory Service at Mercator Advisory Group and co-author of the report comments:"This Brave New World is happening now and the vendors of POS hardware and software are preparing for the innovations that lie just around the corner.
The definition of what a POS terminal is and does is being stretched....
Checks > Possibilities: The Point of Sale Industry Global Markets and Players
Florida Background Checks Bill Hits Boiling Point ? Online Personals Watch Interviews the Bill's Sponsor
R-Kevin Ambler is house sponsor of the Florida background checks legislation.
This legislation requires online dating companies to clearly indicate on their sites whether or not they provide background checks on their users.
See http://tinyurl.com/abau3 for the amended legislation.The bill is due to pass into the next committee phase Tuesday 26th April.
It will then head to the house and senate for final vote.Why the need for legislation? ? "I have a 15 year old daughter and a 17 year old son who live on the internet.
It's their tool for communicating.
Background checks sounded like a good idea for protecting their interests in the future.
Many online daters have a false sense of security.
Clear disclosure is required in this case, along with the meaning of 'background checks' and limitations.
I want my daughter to know, and have the ability to identify felons...
Checks > Florida Background Checks Bill Hits Boiling Point ? Online Personals Watch Interviews the Bill's Sponsor
Enterprise Car Rental Combats Bad Checks
Boca Raton, FL (ContentDesk) January 28, 2004 -- NSF Check Retrieval (www.nsfchecksretrieval.com), one of the nation's leading providers of check recovery services, has announced that Enterprise Car Rental will begin using NSF Check Retrieval's free check recovery service to collect on bounced and bad checks. "We're proud to be able to work with Enterprise Car Rental in designing a check recovery program customized to their needs which will be free of charge and offer a significantly higher collections rate than many other fee-based alternatives," said Edward Buckwald, CEO of NSF Check Retrieval. NSF Check Retrieval handles check collections through a process called "electronic re-presentment," which allows NSF to debit each bad check as well as a state-defined service charge directly from the bad check writer's bank account. This method is more efficient than other types of collections and often yields a significantly higher...
Enterprise Car Rental Combats Bad Checks
Checks > Enterprise Car Rental Combats Bad Checks
Romar CEO Takes Back Control of Highly Creative Design and Production Business
President and Chief Executive Officer of The Romar Group, Inc., a 100 million dollar Los Angeles based company, said today, "It is necessary to take back day to day control of Romar in an effort to build a more productive and efficient business."
Don Polk, majority shareholder, who worked very hard for over 26 years to parley his experience to build a company whereby shareholders, investors and associates could be proud to be associated, was stunned and appalled to learn about the awful dishonesty, contempt and mischaracterization of Romar's current management team, executive committee and Don Polk.
Polk, who sits on Boards of three of the most powerful civil rights and political organizations in the world, has been an advocate and champion for fair treatment of employees and communities both domestically and abroad.
Mr. Polk said, "It is my philosophy and Romar's policy that we must inspire and instill hope and positive empowerment not inferiority and despair."Romar's...
Checks > Romar CEO Takes Back Control of Highly Creative Design and Production Business
Checks
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